FIBRUS EXTEND PARTNERSHIP FOR ANOTHER 12 MONTHS!

Front of shirt on men and ladies playing jersey and stadium deals in place for 2026!

FIBRUS BROADBAND EXTEND SPONSORSHIP FOR FURTHER 12 MONTHS UNTIL OCTOBER 2026.

Town chairman Graeme Peers says the support of main sponsor Fibrus Broadband has been “instrumental” in the club’s recent resurgence, helping to steady finances, create time & resource to develop partnerships that have helped grow community programmes via significant further sponsors/collaborations and expand the club well beyond the men’s first team.

Graeme reflected on the role played by Fibrus as the Full Fibre broadband company agreed to renew their sponsorship deal for another 12 months and the club unveiled its new kit for the 2026 season.

Now 48, Graeme first watched Town in the early 1980s, although he admits he was never a massive supporter back then and often followed Carlisle United with his Blues-supporting father.

“I used to go to two or three games a season over a long period of time,” he said. “I wasn’t deeply involved, but I’d go regularly enough and always kept an eye on results.”

His involvement changed around seven years ago when a friend joined the board. Within two years he joined the board himself and by early 2024 was appointed interim chairman.

“I’m still in the role now and it’s more or less permanent, I suppose,” he said. “I can definitely say that I didn't set out to be chairman but, like most organisations, opportunities arise or people back you to do certain roles and the rest of the board did and over time I've become quite comfortable speaking in public and things like that so it was a natural fit for me to help deliver the wider boards view when needed.”

Having previously worked at Sellafield, Graeme now works directly for the club and oversees substantial areas of day-to-day management.

“It isn’t a traditional chairman role,” he said. “It’s more like a working chairman, hands-on — dealing with commercial activity, partnerships, sponsors, meetings, new stadium planning and supporting the staff where I can.

“It’s an excellent working partnership with Fibrus. It started with an enquiry from a Fibrus staff member and evolved into sponsorship of the men’s and ladies’ kits, and support for the general infrastructure of the club.”

The partnership, now extended into a third year through to October 2026, has underpinned significant growth.

“We’re in a position where we can invest in things, spend is measured against the cost vs the benefits,” Graeme explained. “The return on that investment from Fibrus has been tenfold. All our wider revenues are up and the resource it created allowed us to meet many like minded partners and the effect has been evident on the pitch in 2025 and off the pitch many connected areas have evolved significantly by having that resource to meet and plan alongside other key partners like No Name Travel, TDA who have supported our community trust side of the club.”

That investment, alongside other sponsorships, has enabled Town to expand into a multi-sport organisation: a women’s rugby league team, a women’s football team which has full junior pathways from age five upward, plus netball teams and the as mentioned rebooted Workington Town Community Trust.

Asked where the club would be without Fibrus, he said: “There were some tricky financial times in early 2022 before they came on board. Their support allowed us to recover quickly. We wouldn’t have been where we are now without them.”

Town finished second last season, narrowly missing out on the title. But restructuring from the RFL means the club now joins a merged 21-team division featuring the likes of Widnes, Oldham, Barrow, Whitehaven and Sheffield.

“We see ourselves as a middle-band club at the moment, growing year by year” Graeme said. “The aim is to push towards the top ten and the play-offs. We’ve recruited a squad to do that.”

The biggest long-term change is the new stadium project, which Graeme describes as vital for Workington’s sporting future.

Craig Middlemiss and Gavin Fleming from Fibrus met up with Town players at the Fibrus Community Stadium, Derwent Park last week to celebrate the sponsorship renewal and to see the new strip. It is a retro remake from the 93/94 season when Town won the Second Division Championship and Divisional Premiership trophy with victory over London at Old Trafford.

Craig said: “Being both a Delivery Manager at Fibrus and a passionate Workington Town fan, I'm proud that we're supporting the club again this year.

“I'm really pleased to see our company getting behind the club. Supporting local sport is so important for the community, and it's brilliant to be part of that from the inside. Up the Town!”

Colin Hutchinson, MD of Fibrus, said: “When we began our sponsorship of Workington Town we were hopeful of a lasting, mutually beneficial partnership and it has proved to be exactly that.

“We are delighted to be renewing our support for another year and are excited to watch Town make more progress next season in the new league structure.”

The last three years collaborating with Fibrus have been transformative, adds Graeme.

“We’re really appreciative of the support,” he said. “It’s been a proper step change in how the club has recovered since 2022. We're just in a much stronger position.”